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This initiative won a Kentucky Tourism Traverse Award for Excellence in Marketing.
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The Vision - by preserving and marketing the natural resources, scenic qualities, cultural sites and landscapes, U.S. Highway 68/80 will become a quality nostalgia, education, leisure and recreation tourism enhancement destination.
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| The Goal - to create a greater awareness of U.S. Highway 68 and 80 by: |
- promoting the preservation of natural and scenic resources
- encouraging the interpretation of historic resources
- developing an awareness of the rich cultural heritage that exists along this historic route
- addressing important safety issues
- stimulating heritage tourism as an economic resource
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| For more information about the 400 Mile Sale, June 2006, click here. |
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| Antique Trails along Hwy 68/80
Lodging along Hwy 68/80
Bed and Breakfast Inns along Hwy 68/80
Unique Dining along Hwy 68/80
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| Partners Involved: |
- Pennyrile Area Development District
- Purchase Area Development District
- Kentucky Arts Council
- Kentucky Department of Agriculture
- Kentucky Department of Travel
- Kentucky Heritage Council
- Kentucky State Parks
- United States Forest Service
- Tennessee Valley Authority
- Kentucky Tourism Development Cabinet
- Communities along the route
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